Mastering the Art of Self Promotion Via Marketing

You’ve seen it on your feeds: those Instagram ads that promise to make you $10,000 per month, those people on LinkedIn who are constantly talking about themselves, or the archetypical influencer. These are all examples of marketing that encourages self-promotion. While they can be annoying at times, they work when done properly.

Self-promotion is essential because it increases awareness of your capabilities and skills which can result in opportunities that will help you advance in your career, or even change careers. It also lets you share your achievements with others, who can assist you with anything you may need in the near future. Without it, you risk being a victim of the work of others, and you could be leaving opportunities untapped.

However, it can be difficult to master the art of self-promotion since it’s often difficult to tell when it’s excessive or if you’re viewed as an over-the-top braggart. Numerous studies have proven that braggadocio can make people feel annoyed, jealous and can even result in negative evaluations of your performance.

Constructive self promotion On the other hand, it is about demonstrating to others your unique value offering. It focuses on showing others what you do best and why you’re the most effective at it and how you could solve their problems. A lot of people find this a difficult task, particularly those who have impostor’s syndrome or are hesitant to talk about their accomplishments. The art and science of self-promotion could bring more opportunities to the workplace.

Yasmim Thasla

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